Industry Insights
Tackling fragmentation, 1Audience at a time
With 1Audience, publishers gain direct access to AI-powered curation tools leveraging deep audience insights, that enable them to optimize their audience offerings.
What Hit us in 2024?
From unexpected cookie reversals to landmark legal battles, this year has been a rollercoaster for the industry.
CTV’s single biggest bottleneck
Walled gardens, such as those operated by dominant CTV platforms, consolidate data, inventory, and ad-buying power within their ecosystems.
How the first programmatic Olympics changed the advertising landscape forever
More than 30% of the Paris Olympics ad revenue was committed by advertisers who were only able to participate because of the ability to buy programmatically.
We were never too big on 🍪 anyway!
Operating in a distinctly different environment than its digital counterparts, CTV ad targeting utilizes identifiers that are not subject to the same turbulence as 3P cookies.