AB 1/2/25 AB 1/2/25

What Hit us in 2024?

From unexpected cookie reversals to landmark legal battles, this year has been a rollercoaster for the industry.

Warda Baig 12/21/24 Warda Baig 12/21/24

CTV’s single biggest bottleneck

Walled gardens, such as those operated by dominant CTV platforms, consolidate data, inventory, and ad-buying power within their ecosystems.

Warda Baig 8/13/24 Warda Baig 8/13/24

How the first programmatic Olympics changed the advertising landscape forever

More than 30% of the Paris Olympics ad revenue was committed by advertisers who were only able to participate because of the ability to buy programmatically.

Warda Baig 8/1/24 Warda Baig 8/1/24

We were never too big on 🍪 anyway!

Operating in a distinctly different environment than its digital counterparts, CTV ad targeting utilizes identifiers that are not subject to the same turbulence as 3P cookies.