https://www.elementaltv.com/blog daily 0.75 2026-09-25 https://www.elementaltv.com/blog/nine-named-audiences-zero-health-data monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/f49c35e5-c3ad-4e7a-a418-d08e51dfa89b/57d70674-e414-48de-acc9-860a4c61d67f.png Insights - Nine named audiences, zero health data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/3d8e9ca7-fc09-4ad3-9175-fb84eb1816a2/Screenshot+2026-09-25+at+2.59.25%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/d66c02bc-85cb-4065-b73e-8cf4d1a25353/Screenshot+2026-09-25+at+3.07.32%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/4b94efc6-5f88-4f81-9eaf-2bdb5e4b68dc/Screenshot+2026-09-25+at+3.11.03%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Read the audience as occupations, not conditions Every name on the agency's list (correctional officer, judge, attorney, registered nurse, state employee) is a job, sourced from licensure files, employment records, and firmographic data. None of it touches a protected health inference. SARAH resolved all nine named audiences into four occupational clusters, so the campaign runs at full precision without a single restricted segment anywhere in the stack. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/af8cf019-1492-47f3-a345-928332d6dd24/Screenshot+2026-09-25+at+3.16.26%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Bought the state, not the media market The state's media markets cross into neighboring states, and a standard market-level buy would spend a real share of the budget outside the state's jurisdiction entirely. SARAH bought down to the postal codes that are actually inside the state, with an emphasis weighting toward the jurisdictions carrying the heaviest court, corrections, and treatment volume, verified county by county rather than assumed from the market boundary. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/00ed973b-efb3-4b10-acb1-9fcc75908036/Screenshot+2026-09-25+at+3.26.27%E2%80%AFPM.png Insights - Nine named audiences, zero health data Excluded the genres that would undercut the message True Crime and Mystery content ran ordinarily as a volume opportunity on this supply, which didn't fit an agency telling a story about diverting people toward treatment. SARAH excluded both at the trafficking level and weighted News up instead, both for its local broadcast reach and because local news is the most credible adjacency available for a state agency speaking to public employees. Cleared for buy: News, Drama, Entertainment, Reality, and five more Excluded: True Crime, Mystery (message-adjacency risk) https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/c2a228b8-11ff-435d-89fa-0824ee6387ec/Screenshot+2026-09-25+at+3.28.35%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Structured the Spanish line around where Spanish speakers are The state's Spanish-speaking population concentrates heavily in one part of the state, so the statewide Spanish line will skew there regardless of how it's bought. SARAH let that happen, then used the emphasis tier to guarantee Spanish presence in the other markets too, rather than letting the language line collapse into a single place by default. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/61691760-a1e1-4b3e-ae9c-2e0b19bdf69b/Screenshot+2026-09-25+at+3.29.33%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/f674bfe7-4346-4787-bb1e-7717831b87b8/Screenshot+2026-09-25+at+3.31.55%E2%80%AFPM.png Insights - Nine named audiences, zero health data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/fifa-world-cup-2026-is-coming-is-your-ad-strategy-ready monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/68d9cb7a-f406-4547-a3fe-58dad2f51bc8/fifa-world-cup-2026-blog-v3.jpg Insights - FIFA World Cup 2026 Is Coming. Is Your Ad Strategy Ready? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/25ec925b-a3df-4d6b-b567-58d93cabfa26/Screenshot+2026-04-08+at+8.40.57%E2%80%AFPM.png Insights - FIFA World Cup 2026 Is Coming. Is Your Ad Strategy Ready? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/35e3c522-780b-454d-88cf-a4ccaf587dbe/Screenshot+2026-04-08+at+9.22.20%E2%80%AFPM.png Insights - FIFA World Cup 2026 Is Coming. Is Your Ad Strategy Ready? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/73d40afd-5c46-4a43-b82e-a9ea9438f7bf/Screenshot+2026-04-08+at+9.15.19%E2%80%AFPM.png Insights - FIFA World Cup 2026 Is Coming. Is Your Ad Strategy Ready? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/iab-newfronts-2026-streamings-performance-push-comes-into-focus monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/0b96f490-77be-4acd-8b8f-a383e9eedc00/ConferenceEvent+Templates.png Insights - IAB NewFronts 2026: Streaming’s Performance Push Comes Into Focus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/elementaltv-unveils-sarah-at-ces-2026-the-first-publishercentric-agentic-research-and-sales-assistant-built-for-ctv monthly 0.5 2026-04-09 https://www.elementaltv.com/blog/as-streaming-becomes-the-main-shelf-ctv-becomes-the-holiday-power-play monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/d968709c-ae62-4b45-90fe-3c13acd3e8ce/352254.png Insights - As Streaming Becomes the Main Shelf, CTV Becomes the Holiday Power Play - Make it stand out Source: EMARKETER https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/760a21b6-7a7d-4c5a-931a-8b67e0183ad6/ctv+viewership+stats.png Insights - As Streaming Becomes the Main Shelf, CTV Becomes the Holiday Power Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/an-ad-tech-stack-is-not-a-silver-bullet monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/a58c70a7-4510-4980-9a97-5d63d1e28061/standalone+tech+leaves+gaps.png Insights - An Ad Tech Stack is not a silver bullet.. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/23b4b29b-e095-440c-bc61-e7b639214f23/standalone+tech+leaves+gaps+%282%29.png Insights - An Ad Tech Stack is not a silver bullet.. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/33f0673f-5dc1-4022-a188-ed7e36e454b3/standalone+tech+leaves+gaps+%283%29.png Insights - An Ad Tech Stack is not a silver bullet.. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/960158a5-e840-4c23-b4f9-7a62f02d4f7d/standalone+tech+leaves+gaps+%284%29.png Insights - An Ad Tech Stack is not a silver bullet.. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/elementaltv-brings-ai-powered-audience-intelligence-to-cineverses-fast-ecosystem monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/ae619d1a-a531-4250-90aa-a991ff206aee/January+7-10%2C+2025+%2830%29.png Insights - ElementalTV Brings AI-Powered Audience Intelligence to Cineverse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/from-reach-to-results-how-elementaltv-helped-fremantle-monetize-its-global-ctv-footprint monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/f4ab826c-b751-4fed-8aa0-2237bfb51c71/LinkedIn+Carousels.png Insights - Discover How ElementalTV Helped Fremantle Monetize Its Global CTV Footprint - Identification & Audience Analysis https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/b8f4b5b0-20ba-4d12-81fe-5e9419c35b21/Demographic.png Insights - Discover How ElementalTV Helped Fremantle Monetize Its Global CTV Footprint https://www.elementaltv.com/blog/newfronts-2025-smarter-targeting-leaner-budgets-bigger-expectations monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/7a4f199e-543b-48a8-9e00-bdab1a57cf64/iab+2025+recap+gfx.png Insights - NewFronts 2025: Smarter Targeting, Leaner Budgets, Bigger Expectations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/behind-the-build-a-conversation-with-pavel-ptashyts-on-engineering-at-elementaltv monthly 0.5 2025-04-11 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/58e424fe-2b00-43a6-946c-d8c60537ccb4/Conference+social+gfx+templates+%28Website%29.png Insights - Behind the Build: A Conversation with Pavel Ptashyts on Engineering at ElementalTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/heres-why-ctv-is-the-next-big-performance-frontier-4tx9d monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/93dbe21b-4852-4141-808d-ceb83c916fe2/January+7-10%2C+2025+%2823%29.png Insights - 1Audience Introduces First-Party Data Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/heres-why-ctv-is-the-next-big-performance-frontier monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/2847355a-5931-42ed-98f1-bdc5da4b555e/Screenshot+2025-03-03+at+11.33.56%E2%80%AFAM.png Insights - Here’s why CTV is the next big Performance frontier - Make it stand out Source: Mediaocean Advertising Outlook H1 2025 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/188a0484-4843-47fa-b7ec-65bf10a1d220/283931.png Insights - Here’s why CTV is the next big Performance frontier - Make it stand out Source: eMarketer https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/b0044847-b7a2-45ad-bc1e-9fa85ca07144/Screenshot+2025-03-03+at+11.46.43%E2%80%AFAM.png Insights - Here’s why CTV is the next big Performance frontier - Make it stand out Source: IAB https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/f72a52a0-b1f7-4b4d-9fca-886bd4404c06/Screenshot+2025-03-03+at+11.51.09%E2%80%AFAM.png Insights - Here’s why CTV is the next big Performance frontier - Make it stand out Source: Mediaocean Advertising Outlook H1 2025 https://www.elementaltv.com/blog/fast-takes-the-field-how-free-streaming-is-changing-the-game-for-live-sportsnbsp monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/d16aaf41-7aaa-4dfd-805a-bc23ca88fbdd/diverse-group-of-friends-watching-american-footbal-2023-11-27-05-21-46-utc.jpg Insights - How Free Streaming is Changing the Game for Live Sports  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/ab7efcb4-3a8c-48ee-bc44-5722cff4b62c/Screenshot+2025-02-10+at+6.46.43%E2%80%AFPM.png Insights - How Free Streaming is Changing the Game for Live Sports  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/ctv-2025-predictions-from-the-elementaltvnbspteam monthly 0.5 2025-01-30 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/8bd80f94-cf9a-4765-a948-97bea8af56b8/Albert.jpg Insights - CTV 2025 Predictions from the ElementalTV team “The year 2025 will see a much needed “clean-up” bound to shock buyers who’ve believed in multi-billion ad opportunities, only to find out much of it was duplicative!” https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/86ca8651-a35c-4a81-8db8-ddea78dedabe/Untitled+design+%2816%29.png Insights - CTV 2025 Predictions from the ElementalTV team - “The CTV adtech ecosystem must move beyond audience extension, which has become unsustainable due to privacy concerns and a lack of transparency.” https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/a7c8ed2b-acb4-4993-ab9b-adf98f8a75c6/Untitled+design+%2815%29.png Insights - CTV 2025 Predictions from the ElementalTV team - “AI will become the cornerstone of audience engagement and monetization strategies in CTV.“ https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/2e9ba9d1-0b25-45f5-8b48-558516da8b55/Untitled+design+%284%29.png Insights - CTV 2025 Predictions from the ElementalTV team - “The sheer number of new entrants will lead to some of the same issues we’ve seen with resellers. Without standardization, the ecosystem risks becoming a tangled web of inefficiencies.” https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/b19d956f-423f-4d5f-afb1-a47ecc722317/Anton_Tkachuk-BW.jpeg Insights - CTV 2025 Predictions from the ElementalTV team “Unified standards will enable seamless audience insights across fragmented ecosystems, breaking down silos that have long hindered the industry.“ https://www.elementaltv.com/blog/the-growing-impact-of-in-store-screens-on-consumer-behavior monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/024a92a7-2483-4ff6-aed1-d908577b55a4/January+7-10%2C+2025+%283%29.png Insights - The Growing Impact of In-Store Screens on Consumer Behavior - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/audience-based-ctv-buying-is-here-to-stay-heres-why monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/ebc2e86c-fbe5-4113-8012-353353cc5fcb/x+%2815%29.png Insights - Audience-based CTV buying is here to stay. Here’s why: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/enhanced-data-transparency-more-ad-for-ctv monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/21efc67e-a9d7-4462-a737-4bac6035d927/african-man-and-asian-woman-having-paperwork-at-of-2024-12-10-04-34-42-utc.jpg Insights - Enhanced Data Transparency = More Ad $ for CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/surviving-the-cpm-slump-why-deep-audience-insights-are-ctvs-best-bet-in-2024nbsp monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/86ebb5dd-a7a8-4f78-92d9-c0eb28f41bb6/Screenshot+2025-01-03+at+1.26.08%E2%80%AFPM.png Insights - Surviving the CPM Slump through deep audience insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/heres-how-identity-resolution-tackles-ctv-audience-fragmentation monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/f9817506-8dfb-4954-bda3-5bf4728d8c35/Screenshot+2025-01-03+at+1.14.27%E2%80%AFPM.png Insights - How Identity Resolution Solves for CTV Audience Fragmentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/b8058f28-c757-45cf-8fd8-129ef3f8b7ca/x+%281%29.png Insights - How Identity Resolution Solves for CTV Audience Fragmentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/shafi-mustafa-navigating-ctv-tackling-fragmentation-and-maximizing-impact monthly 0.5 2025-02-12 https://www.elementaltv.com/blog/everyone-hates-fragmentation-can-1audience-be-the-ctv-industrys-guardian-angel monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/df9e108f-346c-4900-b46a-a1ef00f65394/x+%2819%29.png Insights - Tackling fragmentation, 1Audience at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/8cdbd768-66da-4281-b014-ae5186b53c88/Screenshot+2025-01-02+at+5.15.16%E2%80%AFPM.png Insights - Tackling fragmentation, 1Audience at a time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/demo monthly 0.5 2025-01-05 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/612c2b26-4f11-4b89-b474-13400e4c78a2/Presentacio%CC%81n+resumen+del+an%CC%83o+divertido+llamativo+rosa+azul.png Insights - What Hit us in 2024? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/is-ctv-ready-to-break-free-from-its-biggest-bottleneck monthly 0.5 2025-01-05 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/e81fbd8d-1649-405c-b6d6-c374202dec4e/Invites+you+to+%282%29.png Insights - CTV’s single biggest bottleneck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/how-the-first-programmatic-olympics-changed-the-advertising-landscape-forever monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/095b7842-2b4e-4022-b07c-0ffca7b8d82b/January+7-10%2C+2025+%2816%29.png Insights - How the first programmatic Olympics changed the advertising landscape forever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/we-were-never-too-big-on-anyway monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/c7565deb-55d7-41d1-a3b4-37c3dd4d4c7c/cookie1.png Insights - We were never too big on anyway! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/ecefb593-9a70-4154-a778-951933119c75/cookie2.png Insights - We were never too big on anyway! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elementaltv.com/blog/fremantle-x-1audience-a-case-study monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/6746e733d2508514b59c9d43/02ebd044-e7cc-4245-9957-435837585617/x+%281%29.png Insights - Fremantle x 1Audience - A Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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