ElementalTV's strategic partnership with Fremantle, a leading global creator, producer, and distributor of some of the world's most successful entertainment, drama, film, and documentary content, enabled the media giant to leverage our AI-powered audience intelligence platform, 1Audience. This partnership opened Fremantle's vast and iconic CTV content library to the programmatic marketplace, offering advertisers an unprecedented opportunity to target highly curated, premium inventory with enhanced precision.

Boasting over 40,000 hours of premium content, wide distribution across CTV, digital, social, and linear/OTA, and an extensive reach of 2 billion+ viewers globally across all formats, Fremantle is an entertainment powerhouse. Yet, it faced a familiar challenge: fragmented viewership across multiple platforms and a lack of unified audience data, making it difficult to fully monetize audiences at scale and align with advertiser demand for audience-based buying.

Here's a compelling fact: Despite more than 76% of advertisers prioritizing audience-based buying, CTV is still largely sold on an app, channel, or platform basis - where inventory is offered based on WHERE the content is viewed rather than WHO is viewing it. Even with a 100 million+ household reach, Fremantle was leaving revenue (and valuable ad opportunities) on the table by not fully analyzing its massive audience footprint.

By harnessing 1Audience's comprehensive audience intelligence framework, Fremantle is now able to collect raw traffic data across its apps, channels, and platforms and align it with our proprietary identity graph for precise identity resolution. The platform then assesses demographic, behavioral, interest, and ad buying patterns using AI to generate real-time insights for our Smart Curation engine, which combines this data with content and contextual signals to create highly relevant, data-activated audience segments.

These audiences are packaged into custom PMP deals tailored to growing advertiser demand for efficient, audience-centric media buying. By pushing these curated PMPs directly to advertisers' DSPs of choice, 1Audience enables seamless audience activation without disrupting existing workflows, while encouraging a cleaner, more transparent and optimized supply path through direct-to-publisher access.

Fremantle's strategic partnership with ElementalTV has been transformative - not only for its ad monetization process but also for its content acquisition strategy. By turning fragmented viewership into a data-rich monetization opportunity, Fremantle has uncovered valuable insights into its diverse audiences, driving incremental ad revenue opportunities and informing future content investments.