New AI "sales brain" turns CTV datasets into sales‑ready narratives to grow publishers' revenue

With streaming fast becoming the default home screen, it’s no surprise that it surpassed the combined share of broadcast and cable in May this year

Publishers invest heavily in SSP integrations, ad servers, and identity solutions, assuming the right stack will translate into stronger demand and higher yield.

ElementalTV and Cineverse have announced a strategic partnership to elevate the latter’s expansive streaming footprint through advanced audience intelligence & identity resolution.

This partnership opened Fremantle's vast and iconic CTV content library to the programmatic marketplace, offering advertisers an unprecedented opportunity to target highly curated, premium inventory with enhanced precision.

This annual digital media tradeshow didn’t disappoint, serving up plenty of chatter around AI, performance, and digital video claiming the lion’s share of the U.S. TV/video ad spend in 2025

Today, we’re sitting down with Pavel Ptashyts, Senior Developer @ ElementalTV, to talk about his role, and what excites him about building solutions that are flipping the CTV script.

As traditional, linear TV enjoys the last of its heydays, advertisers continue to flock towards performance and attribution-led media channels.

As traditional, linear TV enjoys the last of its heydays, advertisers continue to flock towards performance and attribution-led media channels.

FAST platforms are not just sitting on the sidelines; they're stepping up their game, bringing live sports to fans without the hefty subscription fees.

To really get a pulse on where the industry is headed, I asked some of our core team members to share their predictions for the year ahead.

With the advances in TVOOH, OOH ads can be just as targeted as CTV or digital, along with the added benefit of 1:many CPMs and their unskippable format.

Leading CTV publishers are ramping up the integration of audience-centric selling platforms in order to respond to advertiser need for audience-based targeting.

Data transparency is therefore essential for advertisers to optimize their media buys, avoid ad fraud, and build trust with their target audience.

The downward pressure on CPMs is driven by a combination of market dynamics and technological advancements in the streaming landscape. 

Identity resolution addresses the challenge of CTV audience fragmentation by creating cohesive, data-rich audience profiles from disparate user data sources.