SARAH (Sales and Research Assistant for Humans)
SARAH, the industry's first publisher‑centric agentic research and sales assistant designed specifically for CTV revenue teams, transforms fragmented audience and market data into sales‑ready outputs, helping teams quickly answer the questions that drive revenue: Who to call? What to pitch? And why it wins?
SARAH does not replace sellers.
CTV sellers have more data than ever including audience behaviors, viewing patterns, program and channel signals, and market shifts, yet the work of turning that information into a compelling pitch still falls on overextended sales teams.
SARAH closes that gap by acting as an intelligent assistant that synthesizes internal audience insights with external market intelligence to deliver prioritized opportunities and the narrative to present them to buyers.
Moving beyond static dashboards, SARAH operates as an agentic "sales brain" that supports direct, programmatic, and sponsored sales cycles. Using natural language, sellers can ask questions like: "What audiences are trending for my inventory?" or "Which advertisers could best benefit in buying this package next?" SARAH then returns an instant, structured output designed to be shared, pitched, and acted on.