Achieve collaborative
scale and hands-free
audience activation
1Audience Alliance (1AA) is a collaborative framework designed to tackle the shared challenges of CTV publishers - achieving scale, unifying fragmented data, and strengthening buyer engagement. By aligning publishers around inventory, data, and marketing, 1AA fosters a commercially driven ecosystem that maximizes revenue and enhances audience insights, while ensuring transparency and control.
How it works
1AA unifies publisher inventory into a CTV-first direct-to-buyer proprietary programmatic technology platform. By participating in the 1Audience Alliance, publishers benefit from collaborative scale while retaining full control over their inventory and maintaining a direct relationship with advertisers.
Key Benefits for CTV Publishers
Collaborative
Scale
Participate in system-driven audience pools, unifying fragmented inventory across multiple publishers. This creates scale, making it easier for advertisers to target large, data-activated audiences.
Audience Unification
Across Publishers
Elemental manages audience-based demand facilitation, matching aggregated audience pools to relevant advertiser demand without publishers needing to manage it directly.
Audience
Demand
Facilitation
Publishers automatically contribute inventory into system-generated curated PMPs, enabling effortless audience activation and allowing them to focus on core inventory management.
Hands-free Audience Activation
By participating in the Audience Alliance, publishers benefit from collaborative scale while retaining full control over their inventory and maintaining a direct relationship with advertisers.
FAQs
Join 1Audience Alliance to unlock the true potential of audience-based advertising. Collaborate across premium publishers on data, inventory and marketing to maximize your audience reach and revenue.
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The 1Audience Alliance is a coalition of premium CTV publishers collaborating to combat audience fragmentation by sharing valuable audience insights and enabling direct access to curated, programmatic inventory for advertisers.
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1AA turns fragmented viewership across publishers into cohesive, high-value audience pools. This ensures that advertisers gain the reach they demand while publishers maintain transparency and control over their inventory and revenue streams.
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Yes, the 1Audience Alliance is designed to give publishers control over their inventory while benefiting from the collective reach and data collaboration, ensuring you remain in charge of how your content is accessed and monetized.
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By enabling secure, privacy-compliant data sharing, 1AA allows publishers to combine anonymized data sets for enriched segmentation and modeling. This cross-publisher intelligence unlocks new audience opportunities, equipping publishers to better understand their own viewers and align with advertiser goals.
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To amplify publisher visibility, 1AA offers joint marketing campaigns, agency spotlights, and exclusive opportunities at industry events. These initiatives position members as leaders in the competitive CTV landscape, connecting them directly with key buyers.
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Reach out to ElementalTV to inquire about joining the 1Audience Alliance. We’ll guide you through the integration process and help you leverage the full potential of collaborative audience and inventory sharing.
