Industry Insights
How the first programmatic Olympics changed the advertising landscape forever
More than 30% of the Paris Olympics ad revenue was committed by advertisers who were only able to participate because of the ability to buy programmatically.
We were never too big on 🍪 anyway!
Operating in a distinctly different environment than its digital counterparts, CTV ad targeting utilizes identifiers that are not subject to the same turbulence as 3P cookies.
Fremantle x 1Audience - A Case Study
By unifying Fremantle’s fragmented audience data through AI-powered curation, ElementalTV successfully maximized its inventory potential to drive sustainable revenue growth.