Today, we’re sitting down with Pavel Ptashyts, Senior Developer @ ElementalTV, to talk about his role, and what excites him about building solutions that are flipping the CTV script.

As traditional, linear TV enjoys the last of its heydays, advertisers continue to flock towards performance and attribution-led media channels.

As traditional, linear TV enjoys the last of its heydays, advertisers continue to flock towards performance and attribution-led media channels.

FAST platforms are not just sitting on the sidelines; they're stepping up their game, bringing live sports to fans without the hefty subscription fees.

To really get a pulse on where the industry is headed, I asked some of our core team members to share their predictions for the year ahead.

The StreamTV Show Advertising Summit, featuring our very own Shafi Mustafa, brought to light some powerful insights on tackling CTV audience fragmentation. From the real impact of fragmented audiences to the latest tech that’s helping us cut through the noise, this discussion was packed with insights.

With 1Audience, publishers gain direct access to AI-powered curation tools leveraging deep audience insights, that enable them to optimize their audience offerings.

Walled gardens, such as those operated by dominant CTV platforms, consolidate data, inventory, and ad-buying power within their ecosystems.